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Cognitive, Social and Economic Data Analytics

Cognitive, Social and Economic Data Analytics

Cognitive, Social and Economic Data Analytics

This curriculum aims to prepare the next generation of experts with the training, tools, and knowledge required to understand complex issues in cognitive, social, behavioral, and economic sciences.

Such know-how is critical to properly define the methodology and instruments that allow extracting relevant information from cognitive, behavioral, social, and economic data, which require integrating mathematical, statistical, and machine learning tools into the data collection and analysis processes. Topics of interest include:

  • Prediction of personality, preferences, and user behavior; digital marketing;
  • Lie detection and the use of cognitive and behavioral data in security;
  • Machine learning in psychology and neuroimaging applications;
  • Human-computer interaction in data science and information visualization;
  • Brain-Computer Interface technologies; affective computing;
  • Wearable systems for human biodata acquisition and analysis;
  • Neural networks and computational modeling of human cognition and behavior.

Click here to find out the details of the study plan.

Requirements

We welcome students with a good background in cognitive, social, and economic sciences and a basic statistics and computer science background. Prospective students should have an attitude to apply computer science and statistics to social, economic, psychological, and neuroscience problems and vice versa, using cognitive, social, and economic knowledge to improve existing and future technologies.

What to expect

This curriculum is conceived as a multi-disciplinary platform that enables students to handle models/methods from statistics, mathematics, and machine learning, to apply them to business and marketing, social and behavioral studies, cognitive science and neuroscience, and academic or corporate research.

Students will acquire basic concepts for the different domains and learn the relevant methodologies and practical skills for data analysis and information visualization. They will be presented with real-world applications in economics and finance, social science, cognitive science, and neuroscience.

Students will learn how to successfully analyze, interpret and manage data in order to provide critical information that can be used to improve policies and practices in society, organizations, business, and research.

Employment prospects

At the end of this course of study, students can choose between a research-oriented career (in companies or academia) or employment in companies that use cognitive, behavioral, social, and economic data to develop new products and technologies. Employment prospects are also available in marketing, where the acquired knowledge and skills will be critical for analyzing market needs and user preferences.